Swatch has opened a concession in London’s Selfridges.
The installation follows success of Swatch pop-ups before the pandemic in 2019 at Selfridges Manchester.
Selfridges Birmingham will welcome a similar pop-up this spring.
Swatch is located on the first floor men’s fashion department at Selfridges, not the ground floor Wonder Room, which is dedicated to more expensive timepieces.
The London concession is described as an immersive, music-scene inspired space showcasing over 300 different watches including a new Swatch Big Bold Bioceramic.
“Time is what you make of it and the good vibes start here,” Swatch suggests.