Swatch has relocated its Manchester store inside Manchester Arndale shopping centre.
The new store has 62sqm of retail space and the design is focused around the new Swatch POP creative.
Located on Market Street, for many years, the relocation marks an exciting move for the brand to sit in a more prominent and visible part of Manchester Arndale.
Within the mall, it will compete with leading jewellers including Warren James, Beaverbrooks, Boutique Goldsmith and Chisholm Hunt.
Swatch has installed a canvas wall design within its new store that can be constantly updated with the brand’s latest advertising campaigns.
The company’s Flik Flak children’s watch will also have its own retail space within the store.
On the day of the opening Swatch promotional staff were out on the streets of Manchester inviting the public to win prizes for visiting the new store and providing a special password that was only revealed on the @SwatchUK Facebook and Twitter pages.