Swatch is encouraging lovers to make a grand(ish) gesture for Valentines Day with the gift of a watch made from bio-sourced plastic (showing love for the planet) with a massive heart on the dial.
There are three models in the new Swatch collection.
There is one in white, another in red and a third half red and half white, which Swatch says is “for couples who have two hearts that beat as one from love-at-first sighters and soulmates to best friends”.
We may be missing advice on affairs of the heart since Matt Hancock stopped telling us how to hug loved ones, but Swatch is stepping into the breach.
It has made a presentation box for the Valentine’s watches that looks like a fire alarm and advises: “In case of love, people can break open the collection’s playful love-drenched packaging and wear their Swatch to declare their adoration for themselves or for others”.