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Swatch Group HQ.

Swatch Group sues Samsung over the designs of its smartwatch faces

Watchmaker says some Samsung’s smartwatch faces are virtually identical to designs of Longines, Omega, Swatch and Tissot

Swatch Group is demanding a trial in New York to argue that designs of Samsung smartwatch faces infringe on trademarks for traditional watches from bestselling brands including Longines, Omega, Swatch and Tissot.

The complain, filed against Samsung Electronics Co and Samsung Electronics America Inc in the Southern District of New York, says that downloadable smartwatch faces “bear identical or virtually identical marks,” to the trademarks it owns and uses on its watches.

“This unabashed copying of the Trademarks can have only one purpose – to trade off the fame, reputation, and goodwill of the Swatch Group Companies’ products and marks built painstakingly over decades,” Swatch Group’s complaint adds.

Swatch has demanded a trial in the complaint which also alleges unfair competition and unfair business practices.