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Swatch goes ‘bold’ with new collection

swatch

Swatch has launched its new Big Bold collection.

Featuring six different watch models, each piece has a 47mm watchcase along with a watch head of the same size covered with a slightly curved glass.

They have contrasting 3D prints on the dial as well as the strap in the main colour which highlights what the brand describes as ‘big personalities’ of the watches.

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They have subtly toned backgrounds which aim to flatter the bold contemporary design while superluminova arrow shaped hands are used to tell the time.

The collection ranges from the BBBlack to the BBBeauty and has been released with the marketing slogan ‘Go big, go bold!’

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Alex Douglas

The author Alex Douglas

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