As mobile phone companies park their smart tanks on the lawns of traditional watch companies, incumbent brands are reminding customers that they have plenty of technology to offer up their sleeves
Suunto has been one of the most active brands for years with timepieces bristling with smart features for fitness fanatics.
The Ambit3, for example, offers s a complete package to keep track of your sports and adventures and share data while on the go.
This season Suunto has added a clutch of new features and design tweaks to the latest Ambit3 Run GPS watch, making it a smart, Bluetooth-enabled, GPS watch for running and other activity enthusiasts.
The Ambit3 Run creates and follows detailed interval workouts with the Suunto Movescount App.
Users set the duration and intensity they want, activate a workout and then chug away wile a voice coach talks them through their progress.
An upgrade expected before summer will add tracking so that performance for up to 30 days can be analysed.
Ambit3 Run has full GPS navigation meaning people can plan routes online, download and then run without getting lost.
Linking to the Suunto Movescount App brings delivers additional benefits such as tracking and measuring activity against friends.
The companion Suunto Smart Sensor belt records and stores heart rates, and transfers the data wirelessly to the Ambit3 watch or the Suunto Movescount App on your smartphone.
The phone retails for around £200 without the Smart Sensor Belt. It is most commonly stocked by sport and activity retailers but has a growing footprint with online and offline watch retailers.