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Success at Baselworld prompts UK growth for Reservoir watch

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Reservoir watch has reported strong growth in the UK following a successful trip to Baselworld this year.

At the show, the brand launched its Hydrosphere diving watch and has confirmed it is seeing a strong rollout across the UK since.

Additionally, a move to launch on the global luxury retail platform, Farfetch.com, has also helped with positive growth.

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Francois Moreau, CEO and founder at Reservoir watch, commented on the post-Baselworld reaction.

He said: “We’re thrilled to be a part of a select group of curated luxury watch brands chosen to be listed on Farfetch.com fine watches.

“We’re looking forward to a long and successful partnership with Farfetch as our brand develops and grows over the coming years.”

Neil Duckworth, managing director of Verigroup, the distributor of Reservoir watches in the UK thinks the move onto Farfetch is one in the right direction for the brand.

He explained: “Farfetch is a great move for the brand reaching a whole new demographic and providing the brand with a really positive endorsement. For the UK and Ireland, our focus is the retail jewellery market which is, and always will be, the most important sales avenue for Reservoir.  We are currently working with several great retail partners, and we will be looking to extend this fairly soon to a maximum of 10 or 12 exclusive partners across the UK and Ireland.”

“Reaching out to a wider audience whilst maintaining the brands exclusivity is key. We’ve seen great sell through with our current partners and expect this to continue as the brand continues their investment further in marketing, PR and raising brand awareness,” he concluded.

Read WatchPro’s coverage of the Baselworld release here:

Reservoir reinvents the dive watch with a model using jumping hours and retrograde minutes

Tags : baselworldbusinessgrowthReservoir watch
Alex Douglas

The author Alex Douglas

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