Storm London is driving sell-through at its central London retailers with an advertising campaign at Oxford Street underground station, one of the busiest stations in the capital.
Oxford Street station the gateway to stores on Regent Street and Oxford Street, and sees an average of 116,093 people per day pass through its halls on weekdays.
The billboard posters focus mainly on Storm London’s Time Chain range of watches that launched earlier this year.
Time Chain is a range of affordable unisex timepieces.
Prices start from £45 for silver and go up to £55 for gold and rose gold pieces.
The Time Chain name and design was given to the collection by Storm co-founder Steve Sun, who recalls a watch he inherited from his family before emigrating to the UK.
“He had always dreamed of moving to London and when the time finally came for him to spread his wings, his father wished him luck and presented him with a gift. Steve inherited a watch which had been passed down through the generations which he fondly named ‘Time Chain’ as it was a piece of history which had travelled through the family over a number of years. It was from this watch that the ‘Time Chain’ collection was born,” the company explains.