Last month Maurice Lacroix unveiled its brand new flagship store at Friedrichstrasse 166 in Berlin, a stone’s throw from the capital’s busiest shopping street.
The new space features a champagne and coffee bar, as well as a special service counter with two in-house watchmakers at which customers can watch the duo in action while they drop off watches for a full service or quick repair.
The space also features a modern design concept for Maurice Lacroix that ties into its recently launched Your Time is Now campaign.
This feature was taken from the March issue of WatchPro. To read this issue online in full, click here.