Bell & Ross has opened a rather slick new store in Vienna that continues its love affair with all things aviation.
The shop is the watch brand’s 13th standalone store and its second branded store in Europe, with the other based in Paris.
The interior of the new store features Bell & Ross’ signature dark wood cabinets and Eames-style furniture that creates a boys’ playground aesthetic with a grown-up edge.
The Vienna store houses the brand’s entire collections, including its BR Tourbillons and past novelties.
Bell & Ross has expanded its store numbers at a rate of knots in recent years, following its first store opening in Singapore in 2011. Other B&R standalone locations include Dubai, Macau and Jakarta.
