STATE OF THE NATION’S TOP 10 WATCH RETAILERS. No.10: W R Ferris (Swag and Burrells)


W R Ferris is the name of the parent organisation of Swag and Burrells. Swag, with four stores in the South of England and a successful online business, operates at the value end of the jewellery and watch market with brands such as Cluse, Daniel Wellington and Hugo Boss.

Burrells focuses on the higher end Swiss watch brands like Omega, TAG Heuer, Bremont and even Blancpain in its two showrooms in Winchester and Tunbridge Wells.

T&E Ferris is a sister company that runs 19 Pandora franchises. Both of the companies, as of last year, became wholly owned by a holding company, Winchester Holdings Limited, which notched group sales of £61.95 million in the year to April 2017.

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W R Ferris contributed £37.06 million of that turnover, and T&E Ferris delivered £51.4 million.

The eagle-eyed among you will note that sales for the two subsidiaries added up to more than the turnover of the group. This is because the two subsidiaries sold goods to each other during the year. The genuine sales to consumers total is the £61.95 million recorded by Winchester Holdings.

W R Ferris (Swag and Burrells) appears to have had the more difficult year, with sales dipping by almost 10% to £37 million in 2016-17 and operating profit slumping by 84% to £124,000.


Turnover: £ 37.06 million (-10%)
Operating Profit: £124,000 (-84%)
Employees: 106

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Tags : burrellsState of the NationswagTop 10 Watch RetailersW R Ferris
Rob Corder

The author Rob Corder