Rich kids flaunting their wealth online has become a tasteless sub-community of Generation Z.
But there is also a growing backlash against the brats as they have started destroying luxury goods just for fun.
British tabloids have uncovered evidence of them torching an £80,000 Mercedes and, even more sacrilegiously, flushing a Rolex down the toilet.
The footage is grainy, but the watch appears to be a green faced Rolex Submariner.
A 2011 edition of the same watch is currently for sale online with Watch Finder for £6850.
Assuming it made it round the U-bend, the watch is likely to end up at a sewerage treatment plant where there is every chance it will still be running.
The Rolex is, after all, certified waterproof to 300 metres.
