Sony looks for retail partners for its smart connected range of watch bands and bracelets


Sony is bringing its WENA range of smart connected watch bands and bracelets to the UK.

The name, which is an acronym of Wear Electronics Naturally, was born back in 2015 when an engineer in Sony’s Japanese campus won an internal competition for investment and mentoring into new technology.

The concept was to come up with a leather strap, silicon band or steel bracelet that could fit with most watches and convert them instantly to connected smartwatches without compromising their intrinsic designs.




The first generation of WENA products sold only in Japan but the latest versions, which launched overseas in 2018, will go on sale in the UK in March.

T.H. Baker is a launch partner for the project, and Sony says it wants to reach out to other jewellers and specialist watch retailers.

There will not be a leather strap this year. Two models available are a steel bracelet priced at £399 and a black silicon band costing £349.



They can be bought standalone, and will connect to any watch head with a 18mm, 20mm or 22mm pinned lugs, or Sony has a range of its own watch heads, including mechanical pieces for £450 or quartz for £100.

The WENA technology is housed in the clasp side and has a tiny OLED screen showing notifications from a connected smartphone about step counts, heart rate and messages. It also has secure contactless payments and GPS tracking functionality.



Please enter your comment!
Please enter your name here