Montblanc’s collection of watches was so unrelentingly strong at SIHH 2015 that it might yet be a victim of its own success.
One epic watch after another was rolled out; either a superbly realised vintage-inspired creation or breathtakingly beautiful haute pieces from the Villeret manufacture, previously known as Minerva.
Each was an exquisite example of watchmaking within its own sector but almost without fail offered a price point that no-one else on the market has even attempted to match.
This represents astonishing value to the consumer. The range’s simple, classic yet ultra-slim entry-level handwound model will retail for just £1,500 despite featuring commendable movement decoration.
While the irresistible, adventurine-dialled Vasco de Gama Exotourbillon Monopusher Chronograph represents extreme value at the high-end of £35,100. But it might be too much to swallow for retailers.
One European retailer told WatchPro that multi-brand retailers would be very nervous of such value and how it reflects on the pricing of the other brands they carry in the eyes of their customers.