Some watch companies have made enormous leaps into the world of consumer electronics with the launch of full blown smartwatches, others have taken a more evolutionary approach by adding connectivity to best-sellers and focusing on delivering apps that deliver incremental extra functionality without taking away from the pleasure of wearing a beautiful timepiece.
Timex is currently taking the latter approach with models like its IQ+ and, featured here, the Fairfield Contactless.
The Fairfield is a key line of fashion watches for Timex that hits all the right notes of minimalist design that is en vogue right now.
The watch can be used as a contactless payment device thanks to bPay technology from Barclaycard incorporated into the sleek leather straps.
bPay enables wearers to make safe and fast purchases of £30 and under at over 490,000 locations across the UK.