Six-figure renovation at Goldsmiths store incorporates new Rolex area

Goldsmiths Rolex

Multiple UK jeweller Goldsmiths has completed a £300,000 refit of its Middlesbrough store.

At the heart of the renovation is a brand new area dedicated to luxury Swiss watch brand Rolex.

Goldsmiths, which is owned by Aurum Holdings (soon to be named The Watches of Switzerland Group), says that it chose to spend money upgrading its Linthorpe Road premises in Middlesbrough because of its excellent location and proximity to a major shopping district.

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Goldsmiths’ executive director Craig Bolton said: “We are pleased to officially open our newly-refurbished Middlesbrough showroom and the expansion of our premium offering here with the introduction of the branded Rolex area.

“As one of Teesside’s main shopping districts, we felt this was a great opportunity to augment our in-store experience and hope our valued customer base in the region enjoy coming to us even more.”

The shop, which stands at 106sqm, also stocks watch brands such as Gucci, Tissot and Rado.

Brian Shute, manager of the Middlesbrough store, added: “We are all really excited for this next chapter for our showroom and to take business forward with a brand new look.”

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Daniel Malins

The author Daniel Malins