Zenn style

Zenn Style watches relaunched by former Signet buying director

Kevin Goddard, director of buying and merchandising for Ernest Jones and H. Samuel until this summer, has switched sides to launch Zenn Style watches.

Kevin Goddard has spent his entire career in retail, starting out as a merchandiser for Sainsbury’s and then Debenhams from the mid-1990s before joining Signet as a merchandising controller for H. Samuel and Ernest Jones in 2002.

He was promoted a number of times over 18 years with Signet, rising to director of buying and merchandising at the beginning of 2018.

Mr Goddard and Signet parted company on August 1 this year, and he has since been consulting for a range of FMCG brands on their pre-Christmas positioning and campaigns.

Alongside that consultancy, he fulfilled a long-held ambition to take charge of his own watch business by acquiring Zenn Style, a brand launched in 2017 but mothballed last year by founder Andrew Cook, a specialist in digital marketing.

Zenn Style has been established as a lifestyle brand selling premium quality watches and jewellery at sub-£100 prices. All watches use surgical steel cases, sapphire glass and are waterproof to 5 ATM.

The microbrand will sell direct to consumer via its own website and already has over 7,500 followers on Instagram.

The website launched yesterday with a line up of quartz-based men’s watches priced between £79 and £99.

The website also sells a collection of unisex jewellery selling for just under £20.

All watches and jewellery come with a 2 year guarantee.

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