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SEVENFRIDAY creates homage to the Roaring Twenties

T2/04 captures the majesty of Art Deco in a wristwatch.

If you were trying to tell the story of the Art Deco movement in a wristwatch, you would do well to come up with a representation as expressive as the SEVENFRIDAY T2/04.

Early 20th century Manhattan architectural design is squeezed into every element including the artistic geometric shapes of the hour and minute hands and latticework partially obscured behind a translucent dial.

That dial is circled by a bezel in brushed galvanic gold carrying typical numerals of the period, whilst the outer plate in hard sandblasted gun metal is stamped in all corners with recognizable Roaring Twenties’ shapes.

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Its 45mm sandblasted gunmetal PVD steel case offers a more somber tone, a reminder that there was a harsher underbelly to the frivolity of aristocrats financing the Art Deco movement.

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The watch is powered by a Seiko-made NH70 automatic movement.

It is selling for $975.

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