I’m a Celebrity Get Me Out of Here fans will already have seen the Christmas advertising campaign for Seksy, the sister brand of Sekonda, which link its Swarovski-encrusted Rocks watches to the sort of party outfits the brand’s core customers will be wearing this season.
The television advert first appeared on November 29, and will be seen all the way through to the final episode on December 8 when the king or queen of the jungle will be crowned.
Advertising is also appearing during other ITV prime time shows including Coronation Street, Take me out, Celebrity Chase, Loose Women and X Factor celebrity.
Sekonda managing director Trevor James says: “In a challenging market place the Seksy Brand is committed to supporting the trade through another record breaking spend on the Seksy brand. We hope it leads to another strong Christmas performance for our customers.”