British watch brand Sekonda has been taking a tongue-in-cheek swipe at the luxury end of the watch industry in its latest advertising efforts.
Its ‘No Time for Nonsense’ campaign aims to stand out and be noticed, putting a focus on the brand’s quality and value offering.
The adverts, which have been seen on TV as well at major train stations across the country, aim to entice a new and younger demographic, seen as an important step in the growth plans for the brand.
“Christmas is a key trading period for Sekonda, so in order to increase visibility ahead of the crucial time and to support the brand we wanted to create a campaign that connects with people through the shopper journey and make Sekonda front of mind when it comes to watches,” explains Rosie Curtis, brand manager at Sekonda.
“Our campaign truly reflects the Sekonda personality with its irreverent and witty messaging that stands us out from the crowd and also reaffirms our quality and value proposition”
