WatchBox has announced the opening of its Swiss HQ, marking the company’s third physical location.
Following the success of its US and Hong Kong divisions, the global e-commerce platform is hoping to use the Swiss branch to heighten its global commitment.
The US-based company formed a partnership with Topwatch in South Africa earlier this summer, and this venture into Switzerland has been seen as another important step in the company’s ambition to connect the global industry.
WatchBox’s Swiss headquarters includes a showroom for private appointments, events, and browsing in the new Neuchâtel Lounge, the company’s now-signature ‘trading floor’ framework.
The location also includes a professionally designed WatchBox Studio to produce live-stream broadcasts, hands-on watch reviews, podcasts, interviews, and creative film content.
Executive vice president at WatchBox, Patrik Hoffmann, said: “The opening of our Swiss location brings WatchBox’s expertise in the secondary watch market to the epicenter of the industry.”
He added: “We’ve developed a ‘high-tech meets high-touch’ model to support the evolving needs of the modern watch consumer, and we believe this approach will strengthen and accelerate the acceptance of certified pre-owned across the industry.”
WatchBox Switzerland’s buying, selling and trading services will be open to the public on weekdays between 8.30am-4.30pm.
Private appointments will be available outside of stated hours, and monthly events and collector gatherings will be hosted on the first Thursday of each month, beginning on October 4.
Additionally, a selection of pre-owned Patek Philippe timepieces has been curated for the launch and will be showcased for private sale until October 10.