Birmingham retailer Rudells the Jewellers has added TAG Heuer to its portfolio of watch brands.
The Swiss brand joined the retailer’s watch area at its Harborne store, which also includes Cartier and recent additions Omega and IWC, last month after a labour-intensive fortnight of work.
Rudells feels the addition of the watch area has given the showroom a boutique feel allowing customers to immerse themselves in the watch brands on offer.
The retailer has launched a social media competition to celebrate the completion of the area, offering those ‘liking’ the Rudells’ Facebook page the chance to win a black leather TAG Heuer wallet.
