ROX brings diamonds, thrills and Hublot watches to new Liverpool One showroom


Glasgow-based luxury watch and jewellery retailer ROX has added a showroom within the Liverpool One shopping and entertainment district in the Northwest city. 

The company says it invested £1 million in the 1,600 sq ft boutique, which will be the only Hublot stockist in Liverpool.

It joins a growing network of stores that now covers Glasgow, Edinburgh, Aberdeen, Leeds and Newcastle.


Liverpool One will be more of a jewellery and bridal store for ROX, with Hublot its only watch brand at present. It is the first time Hublot has been available from an authorised dealer in the city.

Customers will be given the signature ROX shopping experience at a private shopping lounge known as the Thrill Room, which encourages people to relax with a coffee or glass of Moët & Chandon champagne while looking for the perfect engagement ring or Swiss timepiece.



“We are proud to present this new ROX boutique in one of the UK’s most vibrant luxury retail destinations.  The store brings the ROX brand to life in an exciting way and demonstrates our commitment to investing the luxury jewellery sector.  Delivering an extra-ordinary customer experience is at the forefront of everything we do along and we look forward to showcasing our ROX approach to shoppers in Liverpool,” says Kyron Keogh, managing director of ROX.


ROX co-managing directors Kyron Keogh and Grant Mitchell.


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