Rotary’s limited edition First World War Centenary watch is selling out two weeks ahead of the 100th anniversary of the end of the war on November 11.
The timepiece went on sale to trade at the end of September and within the first few weeks over 60% of the limited edition stock had been reserved, Rotary says.
More than 300 outlets are selling the charitable limited edition timepiece, the company adds.
The limited edition has design details that commemorate the centenary of the end of the First World War. The 11th hour and the 11th day are coloured red; there is a poppy at 12 o’clock and a poppy on the crown.
Each model is inscribed with the Royal British Legion’s ‘Thank You’ logo on the reverse of the watch.
From every sale of the watch Rotary will donate £12.50 to the armed forces charity.
“Rotary is extremely proud to unite with this very iconic charity The Royal British Legion to commemorate the end of the First World War. This partnership is especially fitting given Rotary’s historic connection to both the British Army and the development of wrist watches as a popular accessory,” a statement from the company says.