Rotary’s parent company takes on distribution for Avi-8 in the UK


The Dreyfuss Group, home to Rotary watches in the UK, has taken on distribution of Avi-8 watches.

Avi-8 is owned by London-based Dartmouth Brands, which has a stable of seven watch brands including Earnshaw and Spinnaker.

Dartmouth Brands and The Dreyfuss Group saysthey will work together to grow the distribution footprint of Avi-8 watches.


Avi-8’s pilot and aviation-centric watch design aesthetic has been well received internationally and the brand reports strong sell through with a global distribution network covering Asia, Europe and North America.

Duncan Harris, Rotary UK sales director, comments, “We are thrilled to be partnering with Dartmouth Brands to distribute the AVI-8 watch brand in the UK and Ireland. The brand’s iconic aviation based modern design cues make it a perfect addition to the growing Dreyfuss Group portfolio of brands and we look forward to building the brand and distribution network with our key retail partners.


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