Rotary’s new 1IN8 has been an excellent addition for the brand in recent weeks with online sales been reported as “phenomenal.”
The limited edition timepiece was available to pre-order in September at rotarywatches.com and within two months over 80% of the limited edition 1IN8 stock has been sold.
Rotary said: “The response has been overwhelming to the Rotary x Prostate Cancer UK campaign, we have even gained support from TV presenter Kunle Barker who wore his 1IN8 on ITV’s prime time show, Save money: My beautiful green home.”
Before this collaboration, never before has Prostate Cancer UK officially partnered with a watch brand.
In doing so, and following from this initial success, Rotary explained how it is extremely proud to stand united with the pioneering men’s health charity to commemorate its 25th anniversary and to help raise money to save men’s lives.
The limited edition chronograph timepiece features special details to honour the charity and all that it represents.
Prostate Cancer UK’s bold, identifying aesthetics have been woven carefully into the design of the timepiece and can be found on the dial and the underside of the calf leather strap.
The iconic Man of Men symbol proudly appears on the 24 hour sub dial.
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