Rotary rolls out Swiss-made Chelsea chronographs


Rotary has created two limited edition chronographs that celebrate its partnership with Chelsea Football Club.

Rotary has been the global official timekeeper for Chelsea since summer of last year, a partnership that Rotary chief executive Victoria Campbell described as vital to the watch brand’s international ambitions.

“Chelsea enjoys a long standing heritage and operates on the world stage. Our partnership represents a mutually beneficial strategic alliance given that we share many common values. We are committed to growing our brand awareness overseas particularly in Southeast Asia and Chelsea was our first choice given that their fan base in the region is huge,” she told WatchPro at the time of the partnership’s announcement.


Today’s limited edition watches are Swiss-made, quartz, chronograph watches. Only 150 of each watch will be made.

There are two different designs: one with a dark grey dial, one in white dial. Both carry the Chelsea FC blue lion crest on the face and on an embossed case back; plus a blue lion on the crown and a Chelsea-blue outer sapphire glass gasket.

“Both watches are a perfect symbol of sport fusion and innovation, paying tribute to one of London’s most famous football clubs. Each watch is waterproof and comes with a lifetime guarantee,” Rotary says.

The limited edition watches are only available to purchase from Rotary’s and Chelsea Football club’s priced at £299.


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