British watchmaker Rotary has a 100 year-old association with the British armed forces, having produced wristwatches for infantrymen who fought in the trenches of World War I and becoming an official watch supplier to the Army in World War II.
In the 100th anniversary year since the end of The Great War, Rotary is supporting the armed forces charity the Royal British Legion by producing a limited edition timepiece that will raise money for the organisation.
The watch has subtle features that honour the armed forces and the Royal British Legion including colouring the 11th hour and the 11th day in red, and placing a poppy at 12 o’clock and on the crown.
Each model is inscribed with the Legion’s ‘Thank You’ logo on the reverse of the watch, which represents the charity’s movement to say thank you to all who served, sacrificed and changed our world during the First World War.
There will be only 1918 watches produced, each of which are individually numbered.
They will go on sale for £149, and Rotary will donate £12.50 to the Royal British Legion for every watch sold.
“We are delighted to partner with the Royal British Legion and are confident our donations will support their insatiable work for the services community. I hope that this will be the start of a long partnership and we play some part in a successful 2018 Thank You campaign,” says Peter McKenna, CEO of Rotary Watches
Catherine Davies, head of remembrance for the Royal British Legion, adds: “We are pleased to be partnering with Rotary to mark this centenary year and are very grateful for their generosity through donations from this limited edition timepiece.”