Rotary raised £25,000 for The Royal British Legion from sales of its Limited Edition First World War Centenary watch that was released to market the centenary of the end of the First World War.
The watch, which was sold around Remembrance Day in November last year, had special details to commemorate the centenary including the 11th hour and the 11th day coloured red and poppies at 12 o’clock and on the crown.
The watchmaker presented a cheque for £25,000 to The Royal British Legion. F. Hinds, a long standing retail partner that participated in the Centenary watch promotion, donated an additional £12,500 generated from sales of the watch.
“We are really pleased that Rotary played some part in the success of the Thank You 2018 campaign. I am thrilled with the sell- out success of the Limited Edition timepiece and that our donation will support the insatiable work for the services community that the Royal British Legion provides,” says Peter McKenna, CEO Rotary Watches.
Andrew Hinds, F. Hinds Jewellers director adds: “The opportunity to help was very poignant for us. My great uncle George died on the first day of the battle of the Somme and the story of our family business was changed forever. We were honoured to be invited by Rotary to help support the Royal British Legion as we never forget the sacrifice that George and millions of others made which has enabled us to live the fortunate lives we do today.”