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Rolex takes 56 square metres in new Watches of Switzerland showroom for City of London

1 – Exterior

Audemars Piguet now has relocated its point of sale from Watches of Switzerland in Canary wharf to a brand new showroom in the Square Mile financial heart of London.

The two storey Watches of Switzerland unit is located at 100 Liverpool Street, Broadgate, close to the bustling Liverpool Street Station that serves Europe’s most prosperous financial district.

It is anchored with a 56 square metre Rolex showroom along with eight branded areas for Audemars Piguet, Tudor, Cartier, IWC, Jaeger-LeCoultre, Panerai, Hublot and Breitling.

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Omega boutique

Omega has its own 37 square metre boutique alongside the main 530 square metre Watches of Switzerland showroom.

Cartier pop up

Cartier currently occupies a pop-up space on the first floor, which also has a private lounge and hospitality space.

Watches of Switzerland also recently reopened its flagship store in Knightsbridge after acquiring and knocking through into a neighbouring retail unit, creating space for another branded Rolex store.

Bucherer was expected to open a major showroom in Covent Garden this year, but the date has been pushed back to March next year.

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Rob Corder

The author Rob Corder