Rolex’s UK partners can look forward to a weekend of blanket branding to Formula 1 racing fans as the 70th running of the British Grand Prix at Silverstone approaches.
The race, which takes place July 6-8, will have Rolex at its title partner.
Rolex is the official timekeeper for the entire Formula 1 season, with branding at every race track on the global circuit, but the British Grand Prix is among only a handful of races where Rolex takes the title sponsorship.
This year’s race marks the 70th anniversary of the opening of Silverstone Circuit, and commemorative parades will recognise the milestone.
Three-time champion Sir Jackie Stewart will be reunited with his 1969 Matra MS80 in which he won the British Grand Prix. He has been a Rolex testimonee for 50 years. “Rolex and Formula 1 are linked by this rich history, global appeal and an unwavering attention to detail, making it a perfect partnership. I am honoured to be part of the Rolex family. A 50-year relationship is a rare commitment; it has been a fantastic journey together,” he says.
Nico Rosberg, the 2016 championship winner and another Rolex testimonee, says the British Grand Prix is a special occasion.
“The track is very enjoyable to drive, with some legendary corners, and, of course, the weather also plays a key role. I am proud to have won the British Grand Prix and lifted the most beautiful trophy in Formula 1 on the top step of the podium. I look forward to returning this year as part of the Rolex family and soaking up the amazing atmosphere,” he describes.