Home LEAD STORY

Rolex raises prices

3

Rolex raised its prices at the beginning of the month after freezing them since 2020.

Increases are relatively modest overall, but the most popular, supply-constrained, steel watch prices have been given considerably larger hikes than their equivalent models in precious metals.

Advertisement

Rolex’s steel Submariner in Oystersteel with no date has jumped in price by 13.5% from £6,3000 to £7,150, but the comparison is to the older 40mm model as the watch was relaunched in 2020 in a new 41mm style and the 3230 automatic movement with 70 hour power reserve.

By comparison, the 18ct white gold Submariner (ref. 116619LB) increased in price by just 5.9%.

The difference in price rises is even more stark in the Daytona family.

Rolex’s Cosmograph Daytona in white gold (ref. 116519 LN) has gone up by just 2.9% from £31,550 to £32,250, including VAT.

The unicorn version of the same watch, the Daytona 116500LN in Oystersteel, rose in price by 10.5% from £10,500 to £11,600.

The Oystersteel Batman, Rolex GMT Master II (ref. 126710 BLNR) has risen from £7,750 to £8,400 (+8.4%) while a Yacht Master in gold is up by just 2.3% to £22,400.

Most other references in precious metals or bi-colours have risen by around 2-3%.

 

 

 

Previous articleOmega races into 2022 with a white gold Speedmaster Calibre 321
Next articleAlexander Shorokhoff’s Kandy Avantgarde 2 seals NY Product Design gong

3 COMMENTS

  1. Hi Rob
    I think some of those prices and numbers are incorrect e.g steel sub was previously 6450 not 6300.
    Also you worked out % increase wrong. 6300 to 7100 is 12.69% not 13.5%.
    @watchnerdofficial

  2. At the moment I have a Rolex air king and having just turned 65 I am after a Rolex submariner blue and gold and will be trading in my air king plus cash

LEAVE A REPLY

Please enter your comment!
Please enter your name here