Gucci beats Rolex as the most counterfeited luxury brand on TikTok


Rolex has been beaten to the top spot of the most counterfeited luxury brand on TikTok, but it isn’t far behind.

Data found that Gucci came out in first place with 13.6m views under hashtags like #fakegucci, while Rolex came just behind with 11.7m views.


The data produced by money.co.uk follows a study by The Organisation for Economic Co-operation and Development (OECD) which estimated that global trade for counterfeit brands is around £500bn a year, and is showing no signs of slowing down.

Interested in this, money.co.uk wanted to find out which luxury brand is the most counterfeited on TikTok.

The team reviewed 40 of the most popular luxury brands using variations of each hashtag and noted down the number of views.

This allowed them to rank the luxury brand that is counterfeited the most on TikTok, from most to least.

While Rolex wasn’t fair behind, Gucci and the sought after luxury Swiss-watch manufacturer were by far and away the top two with Louis Vuitton in third place receiving 2m views and Dior in 4th place with 280k views.

Other notable watch related brands were Chanel in fifth with 163k, Hermes in eighth with 86k and Cartier in ninth with 51k.

To compile the data, the hashtags investigated were: #fake[brandname], #[brandname]fake, #faux[brandname] and #counterfeit[brandname].

This then enabled them to rank the most counterfeited luxury brand on TikTok as of June 11th.

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  1. And Gucci is probably the most freely available counterfeit brand on eBay. Despite the reports they still are doing nothing to stop it.


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