The start of this week’s Australian Open has marked Rolex’s first season as official partner to all four Grand Slam Tennis tournaments.
Rolex has now been involved in the game for more than 40 years, and this year sees its long-standing partnership cover all the major tournaments across three continents.
In adding the US Open to its roster last summer, along with the Australian Open, Roland-Garros and Wimbledon, the move has been described by Rolex as emphasising its ‘pioneering role in sports sponsorship and its unwavering commitment to the development of tennis worldwide.’
Its relationship with the sport started in 1978 when Rolex became the Official Timekeeper at Wimbledon, the sport’s original and most prestigious tournament.
Since 2008, Rolex has been associate sponsor and official timekeeper of the Australian Open, and in 2019 it sees two Rolex ambassadors, Roger Federer and Caroline Wozniacki make a bid to defend their championship titles.
Last summer, WatchPro reported on how Rolex made a move to cover all majors with the acquisition of the US Open.
Read the full report here: