America’s All In Challenge is about to jump the Atlantic as Europe’s biggest watchmakers are encouraged to take part in the hugely successful fundraising initiative.
Leaders from the worlds of sport, entertainment and business have been lending their celebrity fundraising power to the All In Challenge, which auctions or sells raffle tickets for money-can’t-buy experiences.
More than $43 million has already been raised by people bidding for experiences such as a putting lesson from Tiger Woods, getting eaten by a Jurassic Park dinosaur along with Hollywood star Chris Pratt and lunch with Kim Kardashian West and her sisters in Los Angeles.
Watchbox, a global leader in pre-owned watch trading, has gone All In with Super Bowl Champion Mitchell Schwartz of the Kansas City Chiefs with an incredible weekend experience that includes a first class trip for two to Arrowhead Stadium for a regular season Kansas City Chiefs’ game, complete with a post-game field tour.
After the game, Mitch will change out of his kit and into his apron, and the off-the-field food blogger and cooking show host will welcome the winner and guest into his home for a mouth-watering meal.
The winner will dine with Mitch and toast to a shared love of fine timepieces with friends from WatchBox.
And at the end of the night, he or she will take home one of the world’s most popular and elusive watches – a Rolex Daytona 116500LN-0002.
Bidding for the package currently stands at $21,000 (£17,000), a bargain given that the Daytona, alone, would sell for over £20,000 in the current market.
The All In Challenge was created with the goal of “uniting the sports, business, and entertainment communities to start the largest digital fundraising movement ever,” ultimately raising money for COVID-19 relief and to fight food insecurity.
Athletes, entertainers, artists, and celebrities, from Tiger Woods to Justin Timberlake, have accepted the challenge, offering once-in-a-lifetime experiences by online auction and sweepstakes on www.allinchallenge.com.
All funds raised will be donated to Meals on Wheels, No Kid Hungry and Americas Food Fund, which directly benefits World Central Kitchen and Feeding America.
Like the Ice Bucket Challenge of 2014, the key to the growth of the All In Challenge is that every celebrity offering an experience also nominates at least two more celebrity friends to come up with their own fundraising idea.
Danny Govberg, chairman of Watchbox, wants the Swiss watch industry to get involved and has nominated Georges Kern, CEO of Breitling and Audemars Piguet CEO, François-Henry Bennahmias to go all in.
Mr Kern and Mr Bennahmias are superstars within the watch industry, but also have fantastic brand ambassadors including Hollywood A-listers Brad Pitt and Charlize Theron for Breitling and golfers including Ian Poulter and Lee Westwood for AP.
“As the Covid-19 crisis continues to impact the world, we are proud to go All In with Mitch Schwartz, Michael Rubin, the Fanatics, and this incredible, philanthropic community, to fight the mounting issue of food insecurity,” says Mr Govberg.
“In the spirit of going All In, we nominate Georges Kern, CEO of Breitling; Audemars Piguet CEO, François-Henry Bennahmias; and the watch community at large, to go all in!”