Rolex remains the most desirable brand in the world when it comes to knock-offs.
A study by comparison website Uswitch found that the term “fake Rolex” was searched for 228,000 times in the last year.
Fake Rolex searched for almost twice as much as second place Louis Vuitton, which generated 118,000 entries.
Gucci came in third with 87,600 searches.
No other watch brand made the top 20 for knock off searches.
Top 20 Most Searched For Designer Knock-Offs
Brand Name | Annual Searches | |
1 | Rolex | 228,000 |
2 | Louis Vuitton | 118,800 |
3 | Gucci | 87,600 |
4 | Yeezy | 37,200 |
5 | Crocs | 25,200 |
6 | Nike | 22,800 |
7 | Balenciaga | 21,600 |
8 | Off White | 20,400 |
9 | Vans | 15,600 |
10 | Adidas | 14,400 |
11 | Converse | 13,200 |
12 | Chanel | 12,000 |
13 | Versace | 7,200 |
14 | Ray-Ban | 6,000 |
15 | Burberry | 5,400 |
16 | Prada | 5,400 |
17 | Michael Kors | 4,800 |
18 | Moncler | 4,200 |
19 | Calvin Klein | 4,200 |
20 | North Face | 3,600 |
Rolex is often listed as one of the most trusted brands in the world, so the impact of counterfeits is clearly not unduly damaging its image.
Experts often note that only the greatest brands generate such high demand for fakes and it can be viewed as a sign of success.
If so, Rolex needs to work harder on ensuring its biggest watch collection names seep deeper into public consciousness, because it is outgunned by the major fashion houses when it comes to searches for specific product names and types.
Top 10 Most Searched For Fake Designer Products
Branded Product | Annual Searches | |
1 | Gucci Belt | 56,400 |
2 | Gucci Slides | 15,600 |
3 | Yeezy Boost 350 | 12,000 |
4 | Gucci Shirt | 8,400 |
5 | Louis Vuitton Wallet | 7,200 |
6 | Balenciaga Triple S | 7,200 |
7 | Louis Vuitton Belt | 5,400 |
8 | Yeezy SPLY 350 | 5,400 |
9 | Louis Vuitton Backpack | 4,800 |
10 | Gucci T-Shirt | 4,800 |
For the full research, and for advice and tips on how to spot scam sites and how to tell the difference between fake and real products, visit: www.uswitch.com/broadband/most-in-demand-designer-knock-offs