Can you spot the fake

Rolex continues to top list of most searched for fakes

Fake Rolex searched for almost twice as much as second place Louis Vuitton, which generated 118,000 entries.

Rolex remains the most desirable brand in the world when it comes to knock-offs.

A study by comparison website Uswitch found that the term “fake Rolex” was searched for 228,000 times in the last year.

Fake Rolex searched for almost twice as much as second place Louis Vuitton, which generated 118,000 entries.

Gucci came in third with 87,600 searches.

No other watch brand made the top 20 for knock off searches.

Top 20 Most Searched For Designer Knock-Offs

  Brand Name Annual Searches
1 Rolex 228,000
2 Louis Vuitton 118,800
3 Gucci 87,600
4 Yeezy 37,200
5 Crocs 25,200
6 Nike 22,800
7 Balenciaga 21,600
8 Off White 20,400
9 Vans 15,600
10 Adidas 14,400
11 Converse 13,200
12 Chanel 12,000
13 Versace 7,200
14 Ray-Ban 6,000
15 Burberry 5,400
16 Prada 5,400
17 Michael Kors 4,800
18 Moncler 4,200
19 Calvin Klein 4,200
20 North Face 3,600

 

Rolex is often listed as one of the most trusted brands in the world, so the impact of counterfeits is clearly not unduly damaging its image.

Experts often note that only the greatest brands generate such high demand for fakes and it can be viewed as a sign of success.

If so, Rolex needs to work harder on ensuring its biggest watch collection names seep deeper into public consciousness, because it is outgunned by the major fashion houses when it comes to searches for specific product names and types.

Top 10 Most Searched For Fake Designer Products

  Branded Product Annual Searches
1 Gucci Belt 56,400
2 Gucci Slides 15,600
3 Yeezy Boost 350 12,000
4 Gucci Shirt 8,400
5 Louis Vuitton Wallet 7,200
6 Balenciaga Triple S 7,200
7 Louis Vuitton Belt 5,400
8 Yeezy SPLY 350 5,400
9 Louis Vuitton Backpack 4,800
10 Gucci T-Shirt 4,800

 

For the full research, and for advice and tips on how to spot scam sites and how to tell the difference between fake and real products, visit: www.uswitch.com/broadband/most-in-demand-designer-knock-offs

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