Rolex chief executive predicts challenging times ahead

Smaller watchmaking businesses may suffer a 15% drop in sales this year but still end up larger than before the post-pandemic boom, the chief executive of Rolex has predicted. In an interview with Swiss newspaper NZZ, Jean-Frédéric Dufour suggests that this year will be a challenge, but the largest players will suffer least. “The pendulum … Continue reading Rolex chief executive predicts challenging times ahead