Rolex CEO says brands presenting around the city of Geneva this week are “pirates”

For one of the most discreet, and rarely quoted, executives in the Swiss watch industry, Rolex CEO Jean-Frédéric Dufour was surprisingly candid and controversial in an interview with Swiss newspaper NZZ ahead of this week’s Watches and Wonders. As part of a small group of leaders from Cartier, Rolex and Patek Philippe that are judge, … Continue reading Rolex CEO says brands presenting around the city of Geneva this week are “pirates”