Home LEAD STORY

Rolex and Cartier neck and neck in world’s top 20 strongest retail brands

0

Two major watch brands have been listed next to each other in a list of top 20 strongest retail brands for this year.

Amongst retail brands Rolex and Cartier are placed 18th and 20th, respectively, with luxury goods brand Gucci sandwiched in 19th place.

Advertisement

Brand Finance’s Global 500 list calculates a brand’s strength based on analysis of marketing investment, brand equity and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100.

In the overall list of the world’s 500 top brands, Rolex was placed 216th, an improvement of 14 from last year.

Gucci climbed 42 places from 261st up to 219th. But Cartier dropped substantially from 161st to 224th – 63 places.

The only other brands with a watch and jewellery retail offering in the top 40 strongest firms are Tiffany & Co (38th place) and Burberry (40th place).

Previous articlePanzera hopes to land new stockists with pilots collection
Next article154% sales surge for West End retailers as Chinese shoppers cash in on pound crash

LEAVE A REPLY

Please enter your comment!
Please enter your name here