Rolex and Cartier neck and neck in world’s top 20 strongest retail brands

Two major watch brands have been listed next to each other in a list of top 20 strongest retail brands for this year.

Amongst retail brands Rolex and Cartier are placed 18^th and 20^th, respectively, with luxury goods brand Gucci sandwiched in 19^th place.

Brand Finance’s Global 500 list calculates a brand’s strength based on analysis of marketing investment, brand equity and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100.

In the overall list of the world’s 500 top brands, Rolex was placed 216^th, an improvement of 14 from last year.

Gucci climbed 42 places from 261^st up to 219^th. But Cartier dropped substantially from 161^st to 224^th – 63 places.

The only other brands with a watch and jewellery retail offering in the top 40 strongest firms are Tiffany & Co (38^th place) and Burberry (40^th place).