Rise in demand for watch giveaways catches eye of Baselworld

Baselworld has confirmed its interest in having a luxury watch giveaway website take a stand at the exhibition in March.

Founder of Watchlotto, Harrison Gwinnett, told WatchPro he has been in contact with Baselworld about a stand at next year’s event.

Watchlotto is a site which allows watch enthusiasts to go online, pay a small fee and enter a competition to win a corresponding high-end luxury watch.

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Mr Gwinnett said: “Baselworld has confirmed its interest and a space there will mean brand exposure for us.”

He added: “I plan to host a live competition where we would give away a brand new watch to anyone who entered over the duration of the event. If we get confirmation from Baselworld, a live competition is something we are going to do, people go there as watch enthusiasts and to go there and win one is even better.”

So far, Watchlotto has had two winners who both won a Rolex. The most recent winner, Rory Dawson, won an Explorer II.

Winner Rory Dawson with Watchlotto founder, Harrison Gwinnett.

Watchlotto sources watches either brand new or unused and is planning on increasing the worth of the watches it gives away.

Gwinnett said: “We expect to have watch giveaways every week within one year. Right now we have had 7,000 people sign up in the last 26 days.

“We have been trying to perfect the project for around a year in the background and we have been running around two months now. There has been a lot of planning to ensure we are legally correct too.”

Looking to the future, as well as a feature at Baselworld, Watchlotto is hoping to expand internationally and develop an android app in addition to its app currently on iOS.

As part of its drive to increase brand presence, Watchlotto has teamed up with Southend United and is now a sponsor of the League One side’s goal highlights.  

Last month, chief exec of MCH Group which owns Baselworld resigned following the announcement by Swatch Group which confirmed it had pulled out of the 2019 event.

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Alex Douglas

The author Alex Douglas