Jacob & Co just cannot stop making headlines.
Hot on the heals of a partnership with Christiano Ronaldo, a branded skyscraper in Dubai and a partnership with The Godfather movie, the watchmaker has just secured space on some of the most valuable real estate on the planet: Rihanna’s wrist during last night’s half time Superbowl performance.
It took an aficionado’s eye to spot that the diamond-encrusted timekeeper worn by RiRi was for certain a Jacob & Co, but it has been confirmed that she had selected the Jacob Brilliant Skelton Northern Lights watch.
Rihanna’s watch had a red strap matching its dial, but this piece in 18ct rose gold on white alligator is on sale with Watches of Switzerland for £81,000 (around $100,000).
It was a special occasion for the artist, singer and entrepreneur, so why not celebrate it with a watch encrusted with 323 Round White Diamonds totalling 10.25 carats?
