Baume, the business launched by Richemont in May last year as a youth-oriented entry level brand, is introducing a limited edition watch in collaboration with French ski label ZAG.
The aim is to appeal to environmentally-sensitive millennials with timepieces made from recycled ski parts.
The BAUME x ZAG watch will use an automatic Miyota movement in a 42mm case made using excess wood and carbon rescued from waste produced during the manufacturing of of ZAG skis.
They have two interchangeable straps: a black version with cork lining in natural and yellow stitching, and a yellow version with black cork lining and black stitching.
The yarn in the bracelets is made from recycled plastic bottles fished from the oceans by NGO Waste Free Oceans.
Only 100 pieces will be made, priced at £1050, and sold online.