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Richemont-owned Panerai and Watchfinder partner for trade-ins

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Panerai is the latest luxury watch brand to open a flagship in London.

Panerai and Watchfinder, both owned by Richemont, have teamed up to provide a part exchange service though boutiques on Bond Street and Harrods.

Clients will be given an instant estimate on any watch they want to part-exchange for a new Panerai and, if happy with the price, it will be sent with to Watchfinder’s manufacturer-certified service centre for a full appraisal and a final valuation.

Watches from the likes of Rolex, Patek Philippe, Cartier, Audemars Piguet, IWC, Jaeger-LeCoultre can be traded-in, although not every watch is guaranteed to be accepted, particularly anything over 25 years of age.

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Along with the UK, the service is available in Panerai boutiques across the United States, France, Germany, Switzerland and Hong Kong.

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