Richemont-owned Panerai and Watchfinder partner for trade-ins

Panerai is the latest luxury watch brand to open a flagship in London.

Panerai and Watchfinder, both owned by Richemont, have teamed up to provide a part exchange service though boutiques on Bond Street and Harrods.

Clients will be given an instant estimate on any watch they want to part-exchange for a new Panerai and, if happy with the price, it will be sent with to Watchfinder’s manufacturer-certified service centre for a full appraisal and a final valuation.

Watches from the likes of Rolex, Patek Philippe, Cartier, Audemars Piguet, IWC, Jaeger-LeCoultre can be traded-in, although not every watch is guaranteed to be accepted, particularly anything over 25 years of age.


Along with the UK, the service is available in Panerai boutiques across the United States, France, Germany, Switzerland and Hong Kong.


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