Vacheron Constantin is extending its pilot project to authenticate and track its watches throughout their life using incorruptible Blockchain technology.
The watchmaker started an experiment in May to build unbreakable certification and traceability into its rare Les Collectionneurs collection as part of an effort to end counterfeiting.
The programme is now being rolled out across Vacheron Constantin collections, which will take its parent company Richemont a step closer to tracking watches from all of its maisons using Blockchain.
The technology side is being handled by Arianee, which describes itself as an independent consortium whose mission is, “To build a global standard for the digital certification of valuable objects that attaches a digital identity to each watch that can be tracked by the manufacturer”.
Guillaume Boilot, chief operating officer at Vacheron Constantin, says: “By announcing the digitisation of its certificates of authenticity, our company is evolving with the times, as ever at the service of its customers. Through Blockchain technology and in partnership with Arianee, we offer them real security regarding the authenticity of their watches.”
This certification creates bridges and interactions between customers, their watches and our Maison. By securing via Blockchain, we can now track our products throughout their life cycle and communicate with their owners without asking them to compromise their anonymity,” says Angela Au-Yeung, Chief Digital Officer at Vacheron Constantin.