Richard Mille tracks watches from cradle to grave


Richard Mille has employed digital verification specialist as a partner in the combat against counterfeit and non-official watches being sold through non-official dealers.’s solution will provide authentic Richard Mille watches with an Electronic Certificate of Authenticity known as an e-Title that traces and tags the provenance of all its timepieces.

Each e-Title is transferred and tracked from production, to distribution, to end consumer at time of initial purchase from an authorised retailer, and any subsequent ownership transfers that are registered with the watch brand.

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“The decision to register ownership is entirely at the owner’s discretion, but Richard Mille recommends doing so as it will provide an additional safeguard to your investment in a Richard Mille watch. Richard Mille wants very much to be able to reassure clients of used watches that the brand cares and wishes to offer optimum service in line with customer expectations. Residual values of used watches will be strengthened by this application in authenticating the origin and history of watches,” the company states.


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