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Richard Mille steps up as Lotus F1 timing partner

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Richard Mille has signed a two-year deal to be the official timing partner of the Lotus F1 team.

The Richard Mille branding will appear on the team’s 2013 Formula 1 challenger – the E21 – as well as on drivers’ overalls.

In addition, a limited edition watch will be produced using the latest in lightweight materials.

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A Richard Mille spokesperson said: “Many people know the high degree of technical expertise, innovation and sophistication that one can find in Richard Mille watches, and no outfit could be better suited to our brand values than Lotus F1 team. This mutual love for exemplary technique and refinement represents an asset for a strong and constructive partnership.

Also talking about the partnership, Lotus F1 team principle Eric Boullier commented: “The 2013 season has seen Lotus F1 Team get off to a strong start on track, and it is highly satisfying to see that success recognised in our off-track endeavours with the announcement of Richard Mille as the latest name to join our strong portfolio of partners. As a team we are extremely proud of our brand identity, and the innovative approach adopted by Richard Mille in the design and manufacture of their wristwatches is certainly in keeping with our core value of standing out from the crowd.”

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