Richard Mille has opened its first authorised dealer of pre-owned watches in the Europe this week and chosen London’s Mayfair as the location.
The opening was slightly delayed by the latest lock down, so today is the first chance for customers to visit (appointments recommended).
The store, named Ninety, is described as part the Richard Mille EMEA group and designated as the brand’s official and exclusive pre-owned retailer in Europe and the Middle East.
Ninety is owned by Peter Harrison, CEO of Richard Mille EMEA, and operated by his daughter Tilly and her business partner Ben Cleary, a jewellery expert.
Mr Harrison owns Redgrave Luxury Ltd, a UK-based distribution company trading in prestige luxury goods, which is a joint shareholder and sole distributor for Richard Mille in Europe, the Middle East and Africa.
New retail concept
Ninety is described as a new luxury concept that will welcome clients to private meetings to talk about watches and jewellery in an opulent Mayfair townhouse environment.
The business aims to built longstanding two-way relationships with clients, acting as a destination for pre-owned Richard Mille pieces and high jewellery and as a broader consultant with advice about the wider luxury and collectibles market.
The boutique’s designers, B.A.D Studios, say the objective was to create a modern-day retail aesthetic whilst maintaining traditional features in keeping with the residential feel of the interiors.
The heart of the boutique is a lounge for customer consultations while downstairs there is a snug bar. It also has its own Richard Mille-trained watchmaker and workshop.
“Ninety represents an evolution in the rapidly emerging, but currently murky pre-owned market. A reputable and trustworthy destination, which houses its own Richard Mille trained watchmaker and workshop, along with a team of experienced specialists from all aspects of the luxury market,” the company says.