Richard Mille has acquired a site at the Southern end of Old Bond Street, which has developed in recent years into one of the most prestigious locations in the world for luxury watches.
There has been no official announcement from Richard Mille and no date revealed for when the store will open, but Fladgate, a legal consultant specialising the luxury retail industry, has revealed it worked on the deal.
Richard Mille will open at 4/5 Old Bond Street, which was previously an Alexander McQueen store. The brand’s existing boutique on nearby Mount Street in Mayfair, remains open, but the watchmaker has recently come out of Harrods, as WatchPro reported in May last year.
WatchPro visited the site this week and work was going on behind a large hoarding carrying Richard Mille branding (pictured above).
The Southern end of Old Bond Street is home to a who’s who of prestigious watchmakers, which are ploughing millions of pounds into upgrading their stores in a constant battle to attract wealthy shoppers from around the world.
Cartier recently re-opened following a major refurbishment, Chopard is under renovation while Hublot and A. Lange & Sohne both opened boutiques last year. Panerai has a new store on New Bond Street to the North.
Bond Street is close to completing its own £10 million revamp, which has widened and improved pavements in an effort to maintain and grow footfall.
New Richard Mille brand ambassador
In other news from Richard Mille, the brand has signed American rising superstar Nelly Korda as its latest brand ambassador. The 20-year old golfer hit the headlines this month when she won the Australian Open.
She raised the trophy wearning a Richard Mille RM 007 Titanium.