English fans are this morning nursing hangovers and fears that 55 years of hurt could stretch out for decades more before football comes home.
But European Championship Official Timekeeper Hublot seems in a happier mood — sharing pictures of Italy’s victory in an effort to share its contribution to the tournament.
A PR blitz today might land better in other European markets but, always a faithful supporter of watchmakers, marketing efforts, we share Hublot’s satisfaction at a job well done; better than England’s penalty-takers, at least.
Across the month of football in 11 European cities, Hublot was a key partner for stadiums, with the fourth official’s referee board.
Match officials had a Big Bang e Referee equipped with goal-line technology.
And for the after-match, Hublot had prepared a series of 12 podcasts for its fans, providing the inside story on matches and players and going behind the scenes of the tournament through the expert eyes of football star and sports journalist Anne-Laure Bonnet.
“Hublot is proud to have partnered with UEFA during these two action-packed months, right through to Italy carrying off the final victory. In being more creative than ever, the manufacture has broadened fans’ horizons and upheld the values of sport in previously unexplored channels. What’s more, these unprecedented achievements are all good preparation for UEFA’s EURO 2024 tournament,” the company says.
