Redd Retail Group officially launched Redd Retail HK Ltd during the 2017 Hong Kong Watch Fair as the company builds a sales office in the country to target the Asia Pacific Region.
Situated in the Packaging Pavilion, the debut exhibition stand was designed to strengthen our stance in the Far East market and build new relationships with clients.
Redd team members from the U.K., Hong Kong, China and Japan attended the show and invited clients from all over the world.
The debut stand was designed to incorporate elements that reflected Redd and featured a range of carefully selected pieces of work from our portfolio.
Displayed at the front of the exhibition was three TV screens, the two smaller screens showcased time-lapsed footage of our creative design process from hand-sketching to 3D rendering and the large screen offered visitors a glimpse of our digital portfolio, featuring all of the different kinds of work Redd offer, from shop-in-shop, through to exhibition services, accessories, and in-store displays.
As well as creating our own exhibition stand, Redd Retail Group completed the design, manufacture, and installation of the Solar Time exhibition at the 2017 Hong Kong Watch Fair.
Redd has worked with Solar Time to provide exhibition services on several occasions including BaselWorld, Shenzhen Watch Fair and the Hong Kong Watch and Clock Fair in 2015/16.
The exhibition stand showcased a range of furniture designed for the multiple brands carried by Solar Time. It featured a clean, simplistic style, achieved with satin white laminate walls, branded prints, black laser cut acrylic branding and frosted glass panels with multi-brand logos.